Thumbnails_blacklist.jpg

NBC's THE BLACKLIST / ARE YOU ON THE LIST?

To create some buzz around one of the most anticipated fall series on NBC in 2013, we created a one-of-a-kind public installation in the busiest transit hub in Canada.

 

Marketing Awards / Gold Interactive OOH/ 2014
Applied Arts / Interactive / 2014
Lotus / Bronze / Interactive / 2014

 

The installation was created featuring thousands of names at Toronto’s Union Station. Commuters were directed to visit offthelist.org and enter their names into a search field. Every name entered was made to appear as if it was part of the installation. As users requested to have their names removed online, names would also be removed on the installation, revealing a message in their pattern.

 
TheBlacklist_MobielUX_Screen1-2
 
TheBlacklist_MobielUX_Screen3-4

CREDITS

Client: Global
Agency: Rethink
Year: 2013

Executive Creative Directors: Ian Grais, Chris Staples
Creative Director: Nic Quintal
Art Director: Felipe Mollica, Nic Quintal
Copywriter: Max May
Account Manager: Kaeda Cameron
Digital Producer: Adam Neilson
Print Producer: Sue Wilkinson, Cary Emley
Broadcast Producer: Maggie Kelly
Production Company: Posterboy Edit
Video Editor: Danica Pardo