For Super Bowl 2018, over a hundred million people watched the biggest day for advertising on television. And we wanted to give them the biggest, most cinematic, most holy-crap experience possible during the first quarter.

We wanted to show that Sprint is the smart choice because you pay 50% less for essentially the same service as those other guys. Sounds like a job for a perfectly logical artificially intelligent robot like Evelyn.

Featured in: AdAge / AdWeek / Creativity / Fortune / New Yorker

Best Super Bowl Ads 2018 List:  Bleacher ReportForbesWired 



Before our Super Bowl spot launched, we announced the campaign by releasing two 15-second teasers a few days prior to February 4: