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SUPER BOWL 2018 / SPRINT

 

PROJECT 01 / SPRINT / SUPER BOWL TV

CHOOSE SPRINT TO
SAVE THE WORLD FROM AN ARTIFICIAL INTELLIGENCE TAKEOVER.

Featured on:
AdAge 
AdWeek 
Bleacher Report 
CBS
Creativity 
Forbes
Fortune 
Little Black Book
New Yorker
Wired 

 
 

Sprint costs half the price of Verizon for essentially the same service, yet people keep choosing Verizon.

What if this was the piece of information that artificial intelligence seized on to realize they are smarter than humans? It would have dire implications, indeed.
 

 
 
 
 

To tease our robot take-over, we announced the campaign by releasing two 15-second teasers a few days before the big game:

 
 
 
 
 
 
 

AGENCY: Droga5, NYC
ROLE:   Art Director
YEAR:   2018