Sprint costs half the price of Verizon for essentially the same service, yet people keep choosing Verizon.
What if this was the piece of information that artificial intelligence seized on to realize they are smarter than humans? It would have dire implications, indeed.
To tease our robot take-over, we announced the campaign by releasing two 15-second teasers a few days before the big game:
AGENCY: Droga5, NYC
ROLE: Art Director