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SHAW

Shaw is Western Canada’s largest telecommunications provider and the second largest provider nationally. Currently they offer cable and satellite TV, Internet and phone service to over 3.3 million customers. That's a lot of people for a beautiful country with not a lot of people in it.

For its launch campaign, we say hello to Beam: the official spokesbot of Shaw Direct satellite TV.

 *Fun Fact: I helped conceptualize and design the entire Bot Animation World you're about to see, alongside our amazing friends over at LAIKA and the incredible design department at Rethink.

 

 
 
 

As part of the launch campaign, we were also tasked with completely redesigning and crafting a completely new identify and brand platform, redesign everything from their logo to their TV spots, to typeface to T-shirts and vans.

 
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CREDITS

Client: Shaw Communications
Agency: Rethink
Year: 2013 / 2014

Executive Creative Directors: Ian Grais, Chris Staples
Creative Director: Rob Tarry
Head Designers: Kim Ridgewell, Lisa Nakamura
Art Director: Felipe Mollica
Copywriter: Morgan Tierney
Studio Artists:
Jonathon Cesar, Jan Day, Tom Pettapiece
Print Producer: Scott Russell
Content Strategist: Leah Gregg
Group Account Director: Glen Chalcraft
Executive Broadcast Producer: Laura Rioux, Carla Olson
Animation House: Laika House
Animation Director: Aaron Sorenson