Say hello to Beam, the official spokesbot of Shaw Direct Satellite TV.
Shaw is Western Canada’s largest telecommunications provider and the second largest provider nationally. Currently they offer cable and satellite TV, Internet and phone service to over 3.3 million customers.
For Shaw Direct's launch campaign, we introduced Shaw's spokesbot currently in orbit, highlighting the country-wide service in two TV spots:
As part of this launch campaign, we were also tasked with completely redesigning and crafting a completely new identify and brand platform for Shaw, redesign everything from their logo to the world in the TV spots, to typeface to T-shirts, vans and even toys.
AGENCY: Rethink, Vancouver
ROLE: Art Director and Designer
YEAR: 2013 - 2014