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SHAW DIRECT

Shaw is Western Canada’s largest telecommunications provider and the second largest provider nationally. Currently they offer cable and satellite TV, Internet and phone service to over 3.3 million customers. That's a lot of people for a beautiful country with not a lot of people in it.

For its launch campaign, we say hello to Beam: the official spokesbot of Shaw Direct satellite TV.

 *Fun Fact: I helped conceptualize and design the entire Bot Animation World you're about to see, alongside our amazing friends over at LAIKA.

 

 

CREDITS

Client: Shaw Communications
Agency: Rethink
Year: 2013

Executive Creative Directors: Ian Grais, Chris Staples
Creative Director: Rob Tarry
Art Director: Felipe Mollica
Copywriter: Morgan Tierney
Account Manager: Glen Chalcraft
Broadcast Producer: Laura Rioux, Carla Olson
Animation House: Laika House
Animation Director: Aaron Sorenson