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SHAW BRAND DESIGN

 

PROJECT 08 / SHAW / DESIGN + BRANDING + DIGITAL + TV + PRODUCT

Designing an internet brand for millions of canadians. 

 
 

Shaw is Western Canada’s largest telecommunications provider.

As they looked to reposition themselves as an Internet company, I was the lead Art Director on the Shaw account. I worked for three years on the brand, helping Shaw through a major rebrand that included the conceptualization and creation of Shaw's Bot World platform –- a world inside your ethernet inhabited by nanorobots delivering the Internet (and all of its content) to you.

The rebrand included the direction and execution of every design and advertising asset, including a brand system, along with digital, TV, print, out-of-home, social and product assets. We worked closely with LAIKA HOUSE to help bring the animated world to life.

I also worked on establishing, creating and directing Shaw's "always on" Social Blueprint for the entire brand, helping establish Shaw's first online design guidelines and implementing them across every digital and social platform.
 

 
 
 
Shaw
 
Shaw_Browser_MAIN.jpg
 
Shaw_Bit_Bud_Evolution
Shaw_Bot_Lineup
Shaw_Bud_Family
 
Shaw_Print_Ad
Shaw_Print_Ad2
 
Shaw_Curl_BIllboard_3 copy.jpg
 
 
 
Shaw_Brand_Names2.jpg
Shaw_Direct_Banner
 

For Shaw Direct's launch campaign, we introduced Shaw's spokesbot currently in orbit, highlighting the country-wide service in two TV spots. Say hello to Beam, the official spokesbot of Shaw Direct Satellite TV.

 
 
Shaw_Browser_MAIN2.jpg
 
 
 
Shaw_Brand_Names3.jpg
 
Shaw_GoWiFi_Banner
 
Shaw_GoWiFi_
Shaw_WildPostings.jpg
 
Shaw_GoWiFi_Yahoo
 
Shaw_GoWiFi_HERE_Situ.jpg
 
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Stressball-6133-2048x1365.jpg
Shaw_Stressball
 
 
 
 
 
Shaw_Modem
Shaw_Modem_Everyone'sHappy.jpg
Shaw_Modem_Everyone'sHappy2.jpg
Shaw_Modem_Everyone'sHappy3.jpg
Shaw_Modem_Everyone'sHappy4.jpg
 
 
 

We illustrated the strength of the new WiFi modem with a unique conveyor belt execution in grocery stores.

 
X15-1012_Shaw_WiFi_Conveyor_Belt_0 copy.jpg
X15-1012_Shaw_WiFi_Conveyor_Belt_2 copy.jpg
X15-1012_Shaw_WiFi_Conveyor_Belt_1 copy.jpg
X15-1012_Shaw_WiFi_Conveyor_Ad_Bar copy.jpg
 
 
 
 
Shaw_Social
 
 
 
 
 

AGENCY:    Rethink, Vancouver
ROLE:      Art Director
IDENTITY:  Kim Ridgewell
YEAR:      2012 - 2016