PROJECT 06 / SCIENCE WORLD / TV + PRINT + EXPERIENTIAL
it's a fact : Show and tell makes learning science more fun.
Science World is a hands-on science museum in Vancouver, home to hundreds of interactive exhibits, helping people experience science in new and fun ways.
For it's advertising, we've highlighted the fun and quirky essence of Science World by bringing little-known science facts to life in fun and engaging ways.
First up, a TV spot that was banned on Canadian television because of excessive violence...? Oh, Canada. (Hey, we tried!)
Next, to bring to life the science fact that Urine Can Produce Electricity, we created a unique urinal ad made from an iPhone wired up to a hidden battery pack and a target.
When a user’s pee hit the target, it completed the circuit and the phone began charging. This caused the screen to illuminate which displayed the fact alongside the charging icon:
Recognition: Communication Arts, Interactive OOH (2016)
For Science World's Science of Sports Exhibit during summer 2014, we created a TV spot featuring a little-known fact about running long distances:
And for OOH bus shelter ads, we dug up an all-star lineup of sports facts you won’t find on any trading card:
Print campaign featured in: Luerzers Archive (2015)
And for this outdoor installation, we applied a water-repellent nano coating to the concrete outside Science World, creating an “invisible stencil” that gets refilled whenever it rains, revealing an insane fact about sweating:
Recognition: Applied Arts, OOH (2015)
AGENCY: Rethink, Vancouver
ROLE: Art Director and Designer
YEAR: 2014 - 2016