As this adorable animated film points out, we’ll inevitably spend too much time with our phones and too little time connecting with our friends and family over the holidays… but hanging up our phones may help us reconnect. So, we came up with a holiday innovation that lets you spend less time with your phone and more time with your friends and family – the Rethink Ornament:

One Show / Shortlist / Interactive / 2016
Marketing Awards / Silver / Interactive / 2016
Applied Arts / 4 x Interactive & Self Promotion / 2016


Part phone accessory, part digital ornament, this candy cane prototype was fashioned out of a festive holiday pen and a custom headphone jack that still allows speakers to function to enjoy holiday jams:


And with the help of this site filled with animated ornaments, distracting devices become dynamic displays just like this:



Client: Rethink
Agency: Rethink
Year: 2015

Executive Creative Director: Ian Grais, Chris Staples
Creative Director: Rob Tarry
Art Director: Felipe Mollica
Copywriter: John Eresman
Designer: Hans Thiesen
Account Manager: Marjo Durand, Chelsea Stoelting
Digital Strategist: Darren Yada
Content Strategist: Leah Gregg
Editor: Megan Bodaly
Print Producer: Kerry Banghu
Broadcast Producer: Laura Rioux, David Fraser-Winsby