PROJECT 02 / REALITY TV CON / CONCEPTUAL DESIGN + BRANDING
the first event of its kind for every Reality TV superfan.
Featured on Quartzy.
Fun fact: Reality TV with zero redeeming value whatsoever has a very special place in my heart.
So, I came up with REALITY TV CON –– the world's first convention where you can meet all your faves from all your favorite Reality TV shows.
If you think this sounds equal parts fun, amazing and insane, you are probably not wrong.
Here's the entire brand system I conceived, created and designed around the event.
The poster folds into a TV:
And works as wildpostings:
With so many types of Reality TV, I categorized each type with its own color and iconography.
Subway ads invite fans to come join their favorites players and contestants from their favorite shows:
Once arriving at REALITY TV CON, you'll get the badge that best represents you:
These iconic reality TV phrases belong on a t-shirt. So we made t-shirts as giveaways:
Here's the swag-bag full of fun stuff you'll probably keep because, why wouldn't you? They're rad.
Don't forget to set your DVRs, er I mean, don't forget to go to the right place at the right time to see your favorite speakers. Here's the schedule:
There is no Reality TV without some iconic one-liners. Here are some classic lines as posters for the event itself:
This fun and useful app extends your favorites' 15 minutes of fame by letting yo learn more about their Reality TV stats and beyond:
* Please note this event has been made up for the sole purpose of this project because I am a Reality TV supernerd. This event does not exist (yet). But if you'd like to make it happen, give me a call and let's make it happen.
REALITY TV CON © - ALL RIGHTS RESERVED.
PROJECT:REALITY TV CON
ROLE: Creative Director, Designer, Art Director, Illustrator