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REALITY TV CON

 

PROJECT 02 / REALITY TV CON / CONCEPTUAL DESIGN + BRANDING

the first event of its kind for every Reality TV superfan.

Featured on Quartzy.

 
 

Fun fact: Reality TV with zero redeeming value whatsoever has a very special place in my heart.

So, I came up with REALITY TV CON –– the world's first convention where you can meet all your faves from all your favorite Reality TV shows.

If you think this sounds equal parts fun, amazing and insane, you are probably not wrong.

Here's the entire brand system I conceived, created and designed around the event.

 
 
 
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RealityTVcon-MAIN-POSTER-FRONT
 
 

The poster folds into a TV:

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And works as wildpostings:

 
RealityTVcon-WILDPOSTINGS
 
 
 

With so many types of Reality TV, I categorized each type with its own color and iconography. 

 

 
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Subway ads invite fans to come join their favorites players and contestants from their favorite shows:

 
RealityTVcon-POSTER-SURVIVOR
 
RealityTVcon-MAKEOVER-ITEM
RealityTVcon-POSTER-THE-VOICE
RealityTVcon-POSTER-TOP-CHEF
RealityTVcon-POSTER-BIG-BROTHER
RealityTVcon-POSTER-THE-BACHELOR
RealityTVcon-POSTER-JERSEY-SHORE
RealityTVcon-POSTER-PROJECT-RUNWAY
 
 

Once arriving at REALITY TV CON, you'll get the badge that best represents you:

 
RealityTVcon-BADGES
 
 

These iconic reality TV phrases belong on a t-shirt. So we made t-shirts as giveaways:

 
 
RealityTVcon-T-SHIRTS
 
 
 

Here's the swag-bag full of fun stuff you'll probably keep because, why wouldn't you? They're rad.

 
 
RealityTVcon-SWAG-BAG
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RealityTVcon-BOOKLET-PAGES
 
 
 
 

Don't forget to set your DVRs, er I mean, don't forget to go to the right place at the right time to see your favorite speakers. Here's the schedule:

 
 
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There is no Reality TV without some iconic one-liners. Here are some classic lines as posters for the event itself:

 
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RealityTVcon-QUOTE-JONATHAN-VAN-NESS
RealityTVcon-TALENT-QUOTE
RealityTVcon-QUOTE-GORDON-RAMSEY
RealityTVcon-ENDURANCE-QUOTE
RealityTVcon-QUOTE-TIFFANY-POLLARD
RealityTVcon-QUOTE-BETHENNY-FRANKEL
RealityTVcon-QUOTE-TIM-GUNN
 
 
 

This fun and useful app extends your favorites' 15 minutes of fame by letting yo learn more about their Reality TV stats and beyond:

 
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* Please note this event has been made up for the sole purpose of this project because I am a Reality TV supernerd. This event does not exist (yet). But if you'd like to make it happen, give me a call and let's make it happen.

REALITY TV CON © - ALL RIGHTS RESERVED.

 

PROJECT:REALITY TV CON
ROLE:   Creative Director, Designer, Art Director, Illustrator
YEAR:   2018

 


UPDATE: April 2019

Here’s another fun fact: this project was recently acquired by MTV!
Read about it in Rolling Stone, Forbes, Deadline and MTV.

Reality TV Con will be making its debut in 2020.