Science World is a hands-on science museum in Vancouver, home to hundreds of interactive exhibits, helping people experience science in new and fun ways. For it's advertising, we've highlighted the fun and quirky essence of Science World by bringing little-known science facts to life in fun and engaging ways.


To bring to life the science fact that Urine Can Produce Electricity, we created a unique urinal ad made from an iPhone wired up to a hidden battery pack and a target.

When a user’s pee hit the target, it completed the circuit and the phone began charging. This caused the screen to illuminate which displayed the fact alongside the charging icon.

Communication Arts / Interactive OOH / 2016


For their Science of Sports Exhibit during summer 2014, we dug up an all-star lineup of sports facts you won’t find on any trading card:

Luerzers Archive / 2015


A TV spot for the Science of Sports Exhibition featured a little-known fact about running long distances:


Here we applied a water-repellent nano coating to the concrete outside Science World, creating an “invisible stencil” that gets refilled whenever it rains, revealing an insane fact about sweating:

Applied Arts / OOH / 2015



Client: Science World
Agency: Rethink
Year: 2014 - 2016

Executive Creative Directors: Ian Grais, Chris Staples
Creative Director: Rob Tarry
Art Director: Felipe Mollica
Copywriter: Morgan Tierney
Account Manager: Solomon Gauthier
Content Strategist: Leah Gregg
Print Producer: Scott Russell
Photographer: Clinton Hussey
Studio Artist: Jonathon Cesar, Jan Day, Tom Pettapiece
Stunt Coordinator: Dennis Bayluk
Stunt Videographer/Editor: Megan Bodaly
Broadcast Producer: David Fraser-Winsby
Production Company: OPC
Director: Chris Woods
Director of Photography: John Houtman
Line Producer: Darrin Ball
Editors: Rob Doucet, Mathew Griffiths, Cycle Media
Audio House: Vapor Music
Audio Producer: Kailee Nowosad
Sound Engineer: Andrew Harris
Special Effects: Crush Inc.