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NBC's The Blacklist

 

PROJECT 04 / NBC'S THE BLACKLIST / INSTALLATION

are you on the list? AN installation built for the curious.

 
 

Marketing Awards, Interactive OOH Gold (2014) 
Applied Arts, Interactive (2014)
Lotus Awards, Interactive Bronze (2014)

To create some buzz around one of the most anticipated Fall Series Premiere on NBC in 2013, we created a one-of-a-kind public installation in the busiest transit hub in Canada:
 

 
 
 
 

The installation was created featuring thousands of names at Toronto’s Union Station.

Commuters were directed to visit offthelist.org and enter their names into a search field. Every name entered was made to appear as if it was part of the installation.

As users requested to have their names removed online, names would also be removed on the installation, revealing a message in their pattern.

 
 
 
 
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AGENCY: Rethink, Vancouver
ROLE:   Art Director, UX Designer
YEAR:   2013