Thumbnails_BW4.jpg

THE MOBILE ORNAMENT

 

PROJECT 03 / THE MOBILE ORNAMENT / MOBILE EXPERIENTIAL

turning your distractiNG
DEVICEs into a JOLLY ornament.

Featured on AdWeek.

One Show, Interactive Shortlist (2016)
Marketing Awards, Interactive Silver (2016)
Applied Arts, 4 x Interactive (2016)

 
 

As the following adorable animated film points out, we’ll inevitably spend too much time with our phones and too little time connecting with our friends and family over the holidays... but hanging up our phones may help us reconnect. 

So, we came up with a holiday innovation that lets you spend less time with your phone and more time with your friends and family – the Mobile Ornament:
 

 
 
 
 
 

Part phone accessory, part digital ornament, this candy cane prototype was fashioned out of a festive holiday pen and a custom headphone jack that still allows speakers to function to enjoy holiday jams:

 
 
Rethink_Ornament_DI_2.jpg
Rethink_Ornament_DI_1.jpg
 
 
 

And with the help of RethinkOrnament.com, users can choose the animated ornament of their choice.

Distracting devices become dynamic displays just like this:

 
 
04-Gingerbread-on-Tree-GIF1.gif
 
 
05-Snowman-on-Tree-GIF1.gif
 
 
 

AGENCY: Rethink, Vancouver
ROLE:   Art Director
YEAR:   2015